Saturday, August 06, 2005

False Memories Could Help Dieting

[R]esearchers managed to convince people that strawberry ice cream and choc chip cookies - both fattening foods - made them sick when they were young and they really didn't care for them. They managed to get over 40 per cent of the 204 participants to agree with this. The next step is to see whether this mental aversion would actually carry over into their food choices. The team is also looking to see if false memory can be applied to healthy foods too - that is, can they convince people that they always liked vegetables when they were kids?
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